Sales might say "Don't bother us in sales, we're too busy selling!", which makes it hard to build software that meets their needs.
In manufacturing, the attitude was the opposite: "Please work with us to make the line run better!", which makes it hard to prioritize and triage all the incoming requests.
In both cases, getting into a truly collaborative relationship with stakeholders and key users, then building trust, helps more than anything to cut through the chaff inherent to the "feast or starve" alternatives.
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